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Showing posts with label #Gamecocks. Show all posts
Showing posts with label #Gamecocks. Show all posts

Monday, June 29, 2026

Steve Fink Retires After 21 Seasons at South Carolina, Leaving Behind a Lasting Legacy in College Athletics Communications

Gamecocks' Longtime Communications Leader Concludes Distinguished 40-Year Career That Included More Than 1,500 MLB Games, 265 Consecutive South Carolina Football Games, and Championship Moments That Defined an Era

COLUMBIA, S.C. | After more than four decades in sports communications and 21 years serving as one of the most respected voices behind the scenes in college athletics, Steve Fink is retiring as the University of South Carolina's Senior Associate Athletics Director for Communications and Public Relations.

Fink's retirement marks the end of an extraordinary career that helped shape the public image of Gamecock Athletics while chronicling some of the most memorable moments in school history. From national championships and SEC showdowns to hundreds of football Saturdays, his work became an integral part of South Carolina's athletic success.

While he won't be preparing game notes, coordinating media coverage, or managing postgame press conferences anymore, Fink says his passion for sports remains unchanged.

"The reason I got into this is because I love sports," Fink said. "People ask me if I hunt, fish or play golf. I don't do any of those things. I watch ball, and I work! Now I'll still go watch ball."

For the first time in decades, however, he'll experience Gamecock football from the stands rather than the press box.

"It will be strange to not have to think about how the outcome of the game will affect my job," he admitted.
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James W. Thomas Radio Broadcaster | Media Executive | Creator & Host of “TELL IT LIKE IT IS” James W. Thomas is a seasoned radio executive, broadcaster, and media strategist with more than 25 years of experience in broadcasting, media sales, and multi-platform programming. He is the creator and host of the talk program “TELL IT LIKE IT IS,” a news-sports-talk platform built on the philosophy: “Be Informed. Not Influenced.” Thomas began his radio career in Detroit, where the foundation for TELL IT LIKE IT IS was developed at WWJ Newsradio 950 (CBS Radio) in 2000. At WWJ and later with Radio One Detroit, he earned a reputation as both a dynamic on-air personality and a high-performing Senior Account Executive, delivering strategic media solutions across radio, television, and digital platforms. His work combined consultative advertising strategy, strong community relationships, and a deep understanding of broadcast marketing. In 2008, Thomas expanded his leadership role at Clear Channel Radio (now iHeartMedia) in Beaumont, Texas, where he continued to drive revenue growth, client acquisition, and team mentorship while strengthening his broadcast presence. Since 2009, Thomas has served as General Manager and On-Air Host at WTLS Radio in Alabama, where he oversees all station operations including programming, sales, marketing, budgeting, regulatory compliance, and long-term strategic development. Under his leadership, WTLS has strengthened its multi-platform media presence and community engagement. As host of “TELL IT LIKE IT IS,” Thomas delivers compelling News-Sports-Talk programming built on research, preparation, and meaningful conversation. His show features interviews with political leaders, policy experts, athletes, and community voices while providing analysis of national and regional issues affecting listeners. In addition to his broadcasting leadership, Thomas maintains active professional involvement within the media and entertainment industry. He is a: Member – SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) Regional EMMY® Awards Judge – National Academy of Television Arts & Sciences (NATAS) Certified Radio Marketing Consultant (CRMC) – Radio Advertising Bureau Certified Digital Marketing Consultant (CDMC) – Radio Advertising Bureau Content Creators Certified Radio Marketing Consultant (CRMCCC) – Radio Advertising Bureau These certifications recognize advanced expertise in broadcast marketing strategy, audience development, digital media integration, and revenue growth for media organizations. From Detroit to Texas to Alabama, James W. Thomas has built a respected career defined by leadership, credibility, and a commitment to informative, engaging media. TELL IT LIKE IT IS BE INFORMED. NOT INFLUENCED.

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