California creates its first standalone incentive for editing, visual effects, sound and other post-production work as the state tries to compete with rival production hubs
LOS ANGELES | California is putting another $10 million behind its effort to keep Hollywood jobs at home.
Gov. Gavin Newsom signed AB 2319, creating California's first standalone tax credit dedicated to post-production work as the state attempts to counter the migration of film and television jobs to competing states and overseas production centers.
The incentive is expected to launch with $10 million and will provide credits covering 35% to 50% of qualifying expenses for post-production work performed in California, including editing, sound, music, visual effects and finishing.
The size of the program is considerably smaller than what industry advocates originally sought. Supporters, including the Motion Picture Editors Guild and California Post Alliance, had pushed for $100 million.
Still, the measure changes an important part of California's incentive strategy: A movie or television production will not have to shoot in California to qualify for the standalone post-production credit.
That opens the door for projects filmed elsewhere to bring editing, visual effects and other finishing work back to California.
CALIFORNIA TARGETS POST-PRODUCTION JOB LOSSES
The legislation arrives as California faces increasingly aggressive competition for entertainment work from other states and countries.



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