Pop superstar accuses Samsung of exploiting her likeness to drive television sales without consent, igniting a high-stakes legal battle over celebrity branding, copyright, and endorsement rights.
Pop icon Dua Lipa has launched a blockbuster $15 million lawsuit against Samsung, accusing the global electronics giant of using her image on television packaging without permission in what could become one of the entertainment industry’s most closely watched celebrity endorsement disputes of the year.
Filed Friday in the Central District of California, the complaint alleges Samsung used a photograph of the Grammy-winning singer on retail TV boxes beginning in 2025 to market and sell televisions while creating the false impression that Lipa endorsed the products.
The lawsuit claims Lipa never approved the use of her likeness and would not have agreed to such an endorsement.
“Ms. Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever,” the complaint states.
The filing further alleges Samsung continued using the image even after Lipa’s legal team demanded the company cease distribution, describing the corporation’s response as “dismissive and callous.”
The legal battle escalated further after the complaint cited social media reactions from consumers who allegedly purchased Samsung televisions because they believed the singer was associated with the brand.
