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Showing posts with label #AB2319. Show all posts
Showing posts with label #AB2319. Show all posts

Sunday, September 20, 2026

Hollywood Jobs: Newsom Signs $10 Million Post-Production Tax Credit as California Battles Production Flight

California creates its first standalone incentive for editing, visual effects, sound and other post-production work as the state tries to compete with rival production hubs


LOS ANGELES |
California is putting another $10 million behind its effort to keep Hollywood jobs at home.

Gov. Gavin Newsom signed AB 2319, creating California's first standalone tax credit dedicated to post-production work as the state attempts to counter the migration of film and television jobs to competing states and overseas production centers.

The incentive is expected to launch with $10 million and will provide credits covering 35% to 50% of qualifying expenses for post-production work performed in California, including editing, sound, music, visual effects and finishing.

The size of the program is considerably smaller than what industry advocates originally sought. Supporters, including the Motion Picture Editors Guild and California Post Alliance, had pushed for $100 million.

Still, the measure changes an important part of California's incentive strategy: A movie or television production will not have to shoot in California to qualify for the standalone post-production credit.

That opens the door for projects filmed elsewhere to bring editing, visual effects and other finishing work back to California.

CALIFORNIA TARGETS POST-PRODUCTION JOB LOSSES

The legislation arrives as California faces increasingly aggressive competition for entertainment work from other states and countries.

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James W. Thomas Radio Broadcaster | Media Executive | Creator & Host of “TELL IT LIKE IT IS” James W. Thomas is a seasoned radio executive, broadcaster, and media strategist with more than 25 years of experience in broadcasting, media sales, and multi-platform programming. He is the creator and host of the talk program “TELL IT LIKE IT IS,” a news-sports-talk platform built on the philosophy: “Be Informed. Not Influenced.” Thomas began his radio career in Detroit, where the foundation for TELL IT LIKE IT IS was developed at WWJ Newsradio 950 (CBS Radio) in 2000. At WWJ and later with Radio One Detroit, he earned a reputation as both a dynamic on-air personality and a high-performing Senior Account Executive, delivering strategic media solutions across radio, television, and digital platforms. His work combined consultative advertising strategy, strong community relationships, and a deep understanding of broadcast marketing. In 2008, Thomas expanded his leadership role at Clear Channel Radio (now iHeartMedia) in Beaumont, Texas, where he continued to drive revenue growth, client acquisition, and team mentorship while strengthening his broadcast presence. Since 2009, Thomas has served as General Manager and On-Air Host at WTLS Radio in Alabama, where he oversees all station operations including programming, sales, marketing, budgeting, regulatory compliance, and long-term strategic development. Under his leadership, WTLS has strengthened its multi-platform media presence and community engagement. As host of “TELL IT LIKE IT IS,” Thomas delivers compelling News-Sports-Talk programming built on research, preparation, and meaningful conversation. His show features interviews with political leaders, policy experts, athletes, and community voices while providing analysis of national and regional issues affecting listeners. In addition to his broadcasting leadership, Thomas maintains active professional involvement within the media and entertainment industry. He is a: Member – SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) Regional EMMY® Awards Judge – National Academy of Television Arts & Sciences (NATAS) Certified Radio Marketing Consultant (CRMC) – Radio Advertising Bureau Certified Digital Marketing Consultant (CDMC) – Radio Advertising Bureau Content Creators Certified Radio Marketing Consultant (CRMCCC) – Radio Advertising Bureau These certifications recognize advanced expertise in broadcast marketing strategy, audience development, digital media integration, and revenue growth for media organizations. From Detroit to Texas to Alabama, James W. Thomas has built a respected career defined by leadership, credibility, and a commitment to informative, engaging media. TELL IT LIKE IT IS BE INFORMED. NOT INFLUENCED.

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