WTLS Radio’s news and public-affairs platform reaches 2,000,601 all-time views as its audience continues to grow across news, politics, community affairs, sports and original commentary.
TALLASSEE, Ala. | 'TELL IT LIKE IT IS', the news, public-affairs and digital media platform associated with WTLS Radio, has officially surpassed 2 million all-time views, reaching 2,000,601 views and marking a significant milestone in the program’s continued digital growth.
The achievement represents more than a number. It reflects an expanding audience that has turned to 'TELL IT LIKE IT IS' for coverage and discussion of local and national news, government and politics, military and veterans affairs, sports, aviation, entertainment, and issues affecting communities across Alabama and beyond.
From Radio Program to Expanding Digital News Platform
'TELL IT LIKE IT IS' has built its identity around a straightforward mission summarized by its signature message:
“BE INFORMED NOT INFLUENCED.”
The platform combines the immediacy and personality of talk radio with an increasingly important digital presence, allowing stories and conversations that begin on the air to reach audiences well beyond the traditional broadcast signal.
Crossing 2,000,601 all-time views demonstrates the potential reach of that strategy and represents an important benchmark for an independently produced media platform.
“This milestone belongs to the people who read our stories, watch our content, listen to the program, share our reporting and continue coming back,” said James W. Thomas, host of 'TELL IT LIKE IT IS'. “More than two million views tell us there is an audience looking for information that speaks directly to the issues affecting their communities, their country and their lives.”
A Growing Audience for News and Public Affairs
The milestone comes as the media landscape continues shifting toward audiences consuming news across multiple platforms rather than relying exclusively on television, newspapers or traditional radio.
For 'TELL IT LIKE IT IS', digital publishing has provided an opportunity to extend the life and reach of its journalism and commentary while maintaining its connection to broadcast radio.
The platform's coverage spans major national and international developments while continuing to emphasize stories with relevance to Alabama and local communities.
That combination has helped 'TELL IT LIKE IT IS' develop a distinctive position: local roots with a national and international news perspective.
2 Million Views — and Counting
Reaching two million views is not being treated as a finish line.
The next phase for 'TELL IT LIKE IT IS' will focus on continuing to expand original reporting, interviews, digital video, public-affairs programming and multimedia storytelling while providing businesses, organizations and institutions opportunities to connect with its growing audience.
2,000,601 all-time views.
More than two million individual opportunities for a headline to be discovered, a story to be read, an interview to be heard, an issue to be examined, or a conversation to begin.
For 'TELL IT LIKE IT IS', the mission remains unchanged:
BE INFORMED NOT INFLUENCED.
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-- By James W. Thomas
© Copyright 2026 JWT Communications. All rights reserved. This article cannot be republished, rebroadcast, rewritten, or distributed in any form without written permission.
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